When many people think of creativity, professions such as artists, writers, photographers, musicians and designers often spring to mind. However in this day and age, creativity has progressed to extend far beyond a limited set of occupations.
Many people wrongly assume that creativity is solely akin to ones artistic ability, however creativity has quickly become an important tool to businesses and brands to set them apart from a highly saturated market. Marketers now have access to more marketing tools than ever before but the difference lies in the creative ways used to leverage these means.
As consumer habits change, brands are forced to find fun, new and fresh ways to reach audiences and staying at the forefront of the market.
This is where tailored experiential marketing can be incredibly beneficial to business. According to EventTrack, 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. Why is experiential marketing becoming more of a priority? Well, because it works. Adopting more creative and interactive approaches to marketing your product are now more important than ever to break through the clutter and noise of the market.
Now that marketers have such a wide set of tools to go to market , it is imperative that they apply these creatively in order to stand out from the crowd. If everyone has access to these marketing tools, how can you standout? Its all about creative approaches, thinking outside the box to use these tools in a new and interesting way. Thinking creatively about how to target consumers is easier than ever now that barriers to collaboration have been minimised. Brands now have a platform to connect and establish creative relationships with others to target exactly who they want to. The guessing game is over, with more information about target demographics available than ever before, it's no longer a matter of hit or miss, leaving more resources available to conjure up wonderful, wild new ideas and opportunities.
Physical activations are an outlet for creativity- the opportunities are endless. Whether it's gift sampling your product in an innovative way by pairing with a different type of brand, or hosting an interactive takeover which demonstrates new ways to use your product, these creative approaches are more effective than your average, run of the mill marketing tools. On-the-menu options are a great way to integrate your product and show them off in a way that is exciting for consumers. Experiential campaigns are not limited to handing out free samples of a product, there is now more room to expand into different approaches including offering product trials, vouchers or even leveraging on the physical representatives of the brand to get your message across. All of these allow for exciting and innovative ways that brands can use new marketing technology tools like Brandcrush to their advantage.
Creativity is now more than ever, a tool which brands should be harnessing to expand their brand. Creativity is the currency of the future. The future is now, so get creative and get heard!
