It's nearly Easter, which means now is the time to get cracking on your consumer engagement campaign.
Easter is one of the most heavily promoted holiday periods with brands big and small battling it out for that all-valuable consumer attention. With so much marketing buzz in stores and online, it can be really hard to cut through the noise.
So, instead of competing with those million dollar multi channel campaigns, why not think outside the box with an experiential activation that will really resonate with your target audience.?
Who you're talking to:
With school holidays and the extra-long Easter weekend, many families are hitting the road for an out of town adventure. When people travel, daily-routines go out the window, leaving people open to new experiences and new products. Why not leverage this opportunity by integrating your brand or product with people's holiday plans?
Here are just a few ideas of how you could connect your brand or product with families and holiday makers this Easter through experiential activations:
KidsCo School Holidays:
Get your product in the hands of eager and excited children these school holidays at the KidsCo Holiday program — bringing the fun space to office places.
This opportunity is nation-wide, enabling you to reach more than 4,800 kids, mums and dads in over 30 leading corporate locations including Channel 9, Westpac, Geelong FC, Carsales and Cotton On.
Check out this space here.
Royal Easter Show Bags:
Scale your product sampling activation by getting in show bags at the Royal Easter Show.
This is a Product-In-Kind opportunity which will see your product travel around Australia reaching a wide range of consumers enjoying the Easter festivities. Pick which show bags will resonate with your target market, and book in your activation to reach thousands of show goers.
Check out these spaces here.
The world famous surf contest brings locals and tourists from around the world into Melbourne's best surf spot: Bell's Beach.
This gift sampling activation will see your products placed in accommodation locations for people to enjoy during their stay, either in bathrooms or on countertops.
Check out these spaces here.
For many people, Easter long weekend is the last chance to enjoy a bit of the summer season.
We have plenty of accomodation spaces nationwide, perfect for your brand activations. Reach up to 3900 holiday goers (per day) as they travel to their favourite locations.
Check out these spaces here.