What's the best way to meet new customers in your local community? Through other local businesses that reach these customers. Simple right? But often overlooked.
When it comes to attracting new customers, never underestimate the power of your local community and the impact that can have on the growth of your business. This concept of "hyper-localisation' is the latest marketing buzz word, but good news, it is worth the hype.
When 12RND FITNESS Richmond signed up to Brandcrush they began using the platform as an Activation Host. But they quickly realised that they could use Brandcrush in a Brand capacity, by booking a 'gift with purchase' activation at The Waffle Press cafe, conveniently located across the road!
12RND’s decision was the result of a frustration with social media marketing, which they found to be hit and miss. 12RND was delighted with the success of their activation at The Waffle Press.
“Before Brandcrush our only way of attracting new customer was via social media. Brandcrush allowed us to physically put an offer directly in the hands of real people in our local area” – James, 12RND FITNESS, Richmond
Additionally, The Waffle Press were also thrilled with the experience. Like James, Amelia was amazed at how the activation truly provided a win-win outcome everyone.
"Our first activation with Brandcrush was a huge success! Customers loved receiving a free pass to two sessions at 12RND FITNESS just across the road. Many of our customers had been meaning to go in there for a trial. It was great being able to help out another business in the area” – Amelia, The Waffle Press, Richmond
The collaboration was a win-win for 12RND FITNESS and The Waffle Press as our Activation Host delighted customers and our Brand attracted new ones.
Get hyper-local and harness the power of community to grow your business. Ask us how concierge@brandcrush.com
