Latest Articles

Product sampling, Sampling, Activation Host, Experiential Marketing

According to Australia Post, 68% of consumers are more likely to buy a product after trying it. So if product trial has the greatest influence on purchase behaviour, why is there still no easy way to...
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Experiential Marketing, Consumer Touchpoints

The brand experience is created by many touchpoints. Brand or consumer touchpoints are all the different ways a consumer interacts with your brand before, during or after purchasing your...
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Experiential Marketing

Brand interactions have changed drastically in the past few decades. Gone are the days where all you needed to sell a product was a shiny advertisement on TV or radio; today’s consumers have become a...
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