Brandcrush Blog | Marketing (4)

Understanding the paradox: Experiential marketing in a digital age.

Experiential marketing in a digital age_feature image

We are living in a technological age, with 57 percent of the global population (that's more than 4 billion people) now online. North America and Northern Europe both lead the way, with internet...

Product sampling, Experiential Marketing, Marketing

It's not a sample, it's a gift. Distribution context is everything!

Imagine this. You pick up your regular latte' at your regular coffee shop, lovingly made by your fav barista. He pops a little something special on top, a new packaged chocolate perhaps, a new...

Sampling, Experiential Marketing, Brand, Marketing

Hyper targeted events with triple the engagement

Connect with a new consumer at hyper-targeted events Experiential marketing has solidified itself as a key player in the marketing mix, as more people crave tangible brand experiences. Event...

Sampling, Experiential Marketing, Case Studies, Brand, Marketing

Case Study: Bondi Sands reach beachside consumers via iconic local businesses

This summer, global brand Bondi Sands expanded their exciting new range of sun-care products. With the peak season underway, they needed a channel to get product onto people’s skin in the perfect...

How To, Experiential Marketing, Brand, Marketing, Millennials

Experiential for Millennials

Extremely tech savvy, socially liberal views, and a keen interest in smashed avocados is what typically defines the modern Millennial. A phrase referring to the chunk of the population born between...

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