Adidas, a global giant in the sports and lifestyle realm, is revered for cool shoes, clothing and accessories, all united by the iconic three-stripe logo.
Now, a new product range was ready to hit the Australian market: Adidas Body Care, featuring four unisex fragrances: UPLFT, UNLSH, CHRG, STRK . These fragrances have been designed to help people connect to their sports state of mind in their everyday life — encouraging them to “Own your zone. On the field. Off the field”
The brand wanted to introduce this new fragrance range to its target market of sports and fitness lovers, to build awareness, generate consumer feedback, and encourage people to find and purchase the product instore.
Adidas utilised Brandcrush’s seamless booking platform to find and book their gift sampling campaign into Spin & Cycling, Yoga, Barre, Pilates, Functional Fitness and Strength Training studios in Melbourne, Sydney and Brisbane.
Sample cards of the refreshing scents were distributed to 38 unique locations. Staff at each location displayed the samples cards in a visually appealing, high traffic location to encourage members to help themselves. The cards were also given out during member check-in.
The activation was a huge success, with Hosts reporting that their members loved the ability to try these new fragrances from a brand they already knew and loved. These businesses also had the opportunity to use the hashtag #HERETOCREATE in their own social media posts, communicating their collaboration with their followers and amplifying brand awareness further.
