The Iconic is one of Australia and New Zealand’s biggest online fashion destinations, with a focus on empowering people. Through April and May 2021, The Iconic partnered with Marley Spoon to place discount codes and Mother’s Day catalogues into both Marley Spoon and Dinnerly meal kit boxes.
With widespread lockdowns across Australia, customer acquisition costs have increased dramatically throughout the Covid-19 pandemic. This has driven many brands to look for new ways to engage with consumers. Subscription box inserts have become an extremely popular and effective way of leveraging existing relationships to reach customers in their own home. By providing an exclusive discount code to the Marley Spoon's customer base, The Iconic was able to surprise and delight their target audience while driving an increase of online traffic to their site.
Using Brandcrush’s proposal tool, Marley Spoon seamlessly partnered with The Iconic to conduct two campaigns nationally, reaching 80,000 Marley Spoon and Dinnerly customers.
