D2C Box Inserts

Atkins engage 85,000 Americans in their homes

The low-carb campaigners teamed up with Green Chef to delight health-conscious consumers via In-box Inserts.

Activations

1

Average CPM

$100

Physical Reach

85,000

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  • “

    Green Chef takes the stress away from cooking without sacrificing taste. Plus, we get deals in our box — what more could you want?

    Atkins // Green Chef

  • “

    Atkins protein bars are the perfect snack to hold me over until mealtime. Thanks for the discount!

    Atkins // Green Chef

For over 30 years, Atkins has been challenging weight management misconceptions through advocacy, education and delicious low-carb snacks and meals. What started in the 1980s with Dr Robert Atkins identifying that eating right, not less, improved his patients' well-being has become gospel for many health professionals today.

Creating a cultural shift is never easy. But in joining Brandcrush, it became a whole lot simpler for Atkins. The platform allowed Atkins to connect and collaborate with like-minded businesses, like premium healthy meal kit delivery provider Green Chef.

Atkins' objective was to drive sales conversion at Walmart. Partnering with Green Chef, they distributed Walmart discount vouchers for Atkins' products to over 85,000 health-conscious Americans — reaching a hyper-targeted audience and partnering with the leading healthy meal kit delivery company in the US.