BelVita, part of international food family, Mondelez, are already known the world-over for their delicious breakfast biscuits. Now, they were excited to introduce their latest pint-sized product to Australian consumers: BelVita Minis — a bite-sized biscuit that’s perfect for lunchboxes and breakfasts or snacks on-the-go.
Available in two great flavours — Chocolate, and Honey + Choc Chip — BelVita Minis were about to hit the shelves in both Coles and Woolworth’s across the country. The brand wanted to spread the word about their new product and build a fanbase within their target consumers of healthy families.
Through Brandcrush, BelVita were able to tap into an established network of businesses. They quickly booked their gift sampling activation into 48 unique locations, including health and wellness clubs, gyms, recreation centres and co-working spaces in Sydney, Melbourne, Perth, Brisbane and Adelaide. Staff at each space actively gave out full-sized sample boxes of the Minis, and also set up self-serve product displays accompanied by a strut card that the brand had provided.
The activation was a huge success. For a cost-per-reach of just $0.70, BelVita reached more than 26,000 potential new customers, building brand awareness and driving interest for the instore product. The campaign also gave the brand invaluable feedback directly from consumers, with each sampling location providing a detailed Activation Report complete with plenty of fun images for use on social media.
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