With peak-season fast approaching, Bondi Sands needed a channel to get their new range of sun-care product onto people’s skin in the perfect contextual setting.
Using the Brandcrush platform, Bondi Sands booked six popular Activation Partners — including The Bucket List on Bondi Beach, Beachcombers Cafe, and West Beach Pavilion in St Kilda — who offered access to their target market of summer-loving pool and beachgoers, as well as close proximity to their primary stockists, Priceline & Chemist Warehouse.
The activation saw staff at each location handing out sample sachets of the product as a gift with purchase. Self-serve bowls of samples were placed in high-traffic areas, and full-sized versions of the sun care range were also given to the venues for use in bathrooms and patio areas.
Using the Brandcrush platform, Bondi Sands were able to geo-target suitable locations and then further refine their search by selecting business categories that align with their target consumers. They opted to have Activation Partners execute for them—this allowed them to scale their activation across multiple states without the need to arrange staff. The approach meant their products were being distributed by staff in businesses that consumers knew and trust. The net result was authentic and scalable "real world" product endorsement.
