Since 1927, Darrell Lea has upheld a single-minded dedication to fun, using the finest ingredients and most mouth-watering flavours to bring clever confectionary creations to life. From the first Rocklea Road slab in 1935 to the many products on shelves today, the Australian chocolatier has captured something special in every bite for 94 years.
Hungry to trial new inventions and produce real-time results, Darrell Lea utilized Brandcrush to chef-up a sweet sampling campaign. First, they identified their primary objectives: to get their new product, Darrell Lea's Peanut Brittle Milk Chocolate, in the hands of prospective consumers to drive awareness and engagement and generate invaluable feedback.
Using Brandcrush's campaign builder tool, Darrell Lea searched for partners based on location, demographic and business type, so they knew they were connecting with the most suitable space for their needs. They linked with Naked Wines, Australia's premium D2C delivery service of affordable, world-class wines — after all, chocolate and wine go together like… chocolate and wine.
Together, the companies collaborated on a campaign to reward all involved. Naked Wines included Darrell Lea samples in their deliveries, reaching 7,000 people for a cost-per-reach of only $0.30. The activation was a huge success — Darrell Lea met their objectives affordably and efficiently, and Naked Wines delighted their customers, who were overjoyed to receive delicious freebies to pair with their grapes.
Come to Brandcrush; we have chocolate and wine.
