D2C Box Sampling

D2C dog boxes are Purina’s best friend

Purina launches new Adventuros product via UK direct-to-consumer dog boxes

Activations

4

Average CPR

£0.50

Physical Reach

28,750

Brandcrush gives us unparallel access to thousands of activation opportunities with real-time pricing and availability. These types of partnerships used to take weeks to pull together.

Ben Fraser - Innovations Associate Director, NextTECHNow at Publicis Media
These products look great and sit perfectly in our boxes. Initial feedback has been very positive.

DogBox Boutique
Customers loved the sampling and the feedback was extremely positive.

BusterBox
Completing this activation certainly makes our box look more full and exciting this month. We have placed the product pride of place at the top as soon as the customer opens the box.

Black Fief

Purina is committed to enabling healthier and happier lives for people and their pets, helping develop thriving communities and stewarding resources for the future. Dogs love adventures, which is why Purina developed their brand new Adventuros range, turning mealtime into an adventure - delicious dog treats available in a variety of wild flavours and irresistibly chewy textures.

Purina wanted to get their new product into the hands of dog owners across the UK. Using the Brandcrush platform Zenith Media booked a campaign with four direct-to-consumer dog subscription boxes listed on the marketplace, to launch the new Nestle Purina product. The campaign was able to get Purina Adventuros Ancient Grain and Superfoods treats into the hands of 28,750 dog-loving subscribers across the UK.

The partnership was a match made in heaven, with subscription boxes able to surprise and delight both the customer & dog, and Purina was able to launch their new product with a hyper-targeted sampling campaign.