Fibre One is a well known brand who strives to bring smiles to their consumers through yummy, low calorie snacks. With a new chocolate & salted caramel popcorn bar set to launch across Australia, the brand tasked their media agency Mindshare to find hyper-targeted sampling opportunities. Mindshare used the Brandcrush platform to discover, book & manage product sampling at 182 unique locations across the country. Associate Investment Director of Mindshare, Angie Alexis, says "We believe in the power of technology to transform our clients' businesses. Brandcrush offers a fantastic way to plan, book and manage hyper-targeted campaigns through one simple dashboard."
At a cost per reach of just $0.67, Fibre One was able to reach approximately 67,000 people through product sampling and countertop sampling at 182 unique locations across the country. The hypertargeted campaign allowed the brand to get their new healthy snack directly into the hands of their preferred demographic of females aged 18-39, at a time when they’d truly appreciate it — after a workout, or at their desks.
Following the roll out of the campaign, activation partners were overwhelmed with positive responses from guests and members who were thrilled to receive a free sample of this delicious, low calorie snack.
