Blooms The Chemist now provides its suppliers with a digital solution for booking and managing media campaigns across 100+ locations and multiple online spaces, proudly powered by Brandcrush. Before this partnership, Blooms handled more than 500 monthly marketing opportunities with 400+ suppliers offline and at a store-by-store level, involving countless hours spent staring at Excel and combing convoluted email threads.
Since partnering with Brandcrush, Blooms has said farewell to manual outreach, management, and measurement and hello to digital self-service. Suppliers can now book high-engagement activations to reach consumers in-store. Plus, Blooms' handles all workflow requirements and reporting processes through the digital space, creating invaluable convenience for their partners.
And the upside is substantial. Blooms' suppliers can easily manage various campaigns across the platform, enabling streamlined and scalable omnichannel engagement, which brings significant benefits. The modern consumer makes 23% more repeat shopping trips within the first six months of an omnichannel experience.
Blooms' brands now have complete visibility to view availability and media rates, seamlessly build scalable omnichannel campaigns, view and accept custom proposals and monitor the progress and performance of their campaigns.
Think your business could benefit from digitisation? Get in touch with the Brandcrush team today to learn more.
