On the Menu

Trialling food products through established eateries

How Goldyna got their tartare and mayo onto menus (and into hearts)

Activations

6

Average CPR

$0.38

Physical Reach

21,350

  • GD1
  • the nine 7
  • the nine
  • gd14
  • The Nine 4
  • “

    Customers loved the taste... A great promo for West Beach and Goldyna.

    West Beach Bathers Pavilion

  • “

    We are using Goldyna tartare sauce with our famous salmon bagel, and the Goldyna mayonnaise with our famous egg and bacon burger.

    ION Training

  • “

    We carefully chose dishes that would go well... and it worked! Everything was positive, the dishes themselves, including the fact that we pushed Goldyna in the menu, verbally, on our countertop and in various display locations.

    The Little Ox

Goldyna Fine Foods were looking to grow their wholesaler market by engaging with established hospitality venues and building demand through direct sampling to customers

Through Brandcrush, the brand booked an experiential campaign to get their two key products, Tartare Sauce and Swiss Style Mayonnaise, onto plates in Melbourne and Sydney.

Each venue was responsible for incorporating the product into a special “on the menu” item. Customers were encouraged to try the product, with staff prepped to share key brand info when asked. The campaign was a resounding success with plenty of positive feedback coming back from customers, as well as important relationships established between the brand and the venues themselves.