Bathroom

KOi makes a handy addition to health and fitness spaces

Coles sample their new hand wash and sanitizer brand in gyms across the country

Activations

67

Average CPR

$0.30

Physical Reach

24,589

This has been one of our favourite campaigns to have in studio. What a beautiful product. The design is so attractive and both our staff and members love the scent.

Xtend Barre Alexandria
Great scent, the wash does a great job of moisturising rather than drying the hands. The sanitiser smells very fresh and dries well on the hands with no sticky feeling. These are being used much quicker than our standard hand-wash.

KX Pilates Brighton
23W members commented on the gorgeous smell of the hand wash and sanitiser. The product look super classy when paired together in our bathrooms and look very lux with the white and black design.

23W

KOi is a new award-winning hand wash and sanitizer brand exclusive to Coles. Formulated with natural fragrances and feel-good ingredients to gently care for your skin, KOi is your escape to a world of bliss.

With handwash and sanitizers becoming much more commonplace in a post-covid world, particularly in gyms, KOi wanted to sample its products in fitness studios and gyms around the country.

The brand was looking to execute a targeted sampling campaign at scale, reaching consumers in a trusted setting to drive brand recognition that would convert to in store sales. Using Brandcrush, KOi booked a nationwide campaign to have their products sampled on countertops and in bathrooms at 67 health and fitness studios.

This activation empowered KOi to connect with its target market on a large scale, in a cost effective manner. The campaign was a hit, with consumers loving the product — many indicating they would purchase it the next time they see it in Coles.