MSA helps brands connect with students through digital sponsorships

As the representing body for Australia’s largest University, the Monash Student Association offers a unique opportunity for brands to connect with culturally diverse and engaged students through on-campus and online activations. 

Shopping Express were excited to take up this opportunity and ran a Facebook sponsorship to promote their mask design competition. The brand wanted to encourage students to enter the competition for a chance to win $14,500 in prizes. The sponsored posts reached a total of 30,000 students for a CPM of just $4.02

Well-known health insurer, HCF, were also keen to take advantage of the MSA's student reach. They ran an e-Newsletter sponsorship to inform students about HCF´s working visa health insurance. This channel was a great way for the brand to reach a targeted audience of international students and to leverage the existing trust the MSA has with this audience. The e-Newsletter reached a total of 29,700 students with an open rate of 50%, at a CPM of just $9.32.