Product Sampling

A specially formulated campaign for a specially formulated almond milk

Vitasoy targets plant milk coffee lovers across Australia with their new home-grown barista almond milk

Activations

30

Average CPR

$0.54

Physical Reach

24,545

The Brandcrush activation experience is industry-leading, with clever audience targeting & straight forward activations that surprise & delight customers whilst getting product into hands extremely cost-efficiently. I could not recommend Brandcrush more highly.

Bella Ericson - Account Director at Starcom
Our members really liked the product and all feedback was positive. They loved knowing that it was made with Australian grown almonds and really enjoyed having a milk alternative in the fridges.

WOTSO, Manly
Excellent response from the customers, they loved the Vitasoy gesture, it would be great to include the flyers & communication in the next activation.

Geezy
We love the milk. With warmer weather here we have been making almond milk iced coffee. A delicious drink and a great balance of flavours and creaminess.

Beyond the Room

Vitasoy Home Barista Almond Milk has been specifically formulated to give consumers access to a home-made barista-quality coffee. With all almonds sourced from Australia, the result is a home-grown high-quality almond milk coffee that can be enjoyed from the comfort of home.

To support the product launch, the brand wanted to boost awareness and drive trial of their new plant milk amongst a targeted audience of healthy, dairy-free or plant-loving consumers. Via their media agency, Starcom, Vitasoy used Brandcrush to book a large-scale sampling campaign across 30 health and fitness studios, co-working spaces and food deliveries (Uber Eats, Deliveroo, Menulog & Doordash) via Geezy. This activation ran across New South Wales, Victoria and Western Australia.

Over a two-month period, activation partners were supplied with cartons of Vitasoy Home Barista Almond Milk to share with their members. The outcome was an overwhelming success, delivering a high-impact, cost-effective channel for Vitasoy to drive awareness and build consumer interest in the product just as it was hitting shelves across the country. Feedback from the activation partners demonstrated an overwhelmingly positive response from their members, with many commenting that they would definitely look to purchase the product from their local retailers.