On the Trainer

Vuori — veni, vidi, vici

Vuori drives engagement and revenue in new markets through On the Trainer activation opportunities with Brandcrush.

Activations

55

Average CPR

$0.40

Physical Reach

35,464

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  • “

    Our riders and instructors absolutely loved the clothing. The products are so soft, super cute, and hold up while you're riding. Thanks so much for allowing us to do this activation. You have a lot of new customers from our side!

    High Ride Cycle, Sloan's Lake

  • “

    We had an amazing activation with Vuori! My staff were extremely happy with the quality of the clothing they received, and Olivia was so great to work with. She even helped us exchange some sizes and styles that didn't fit to ensure everyone could represent the brand to its fullest potential. Our clients loved it as well! I hope they received some sales from us over that week. We would definitely work with them again.

    AIR Aerial Fitness, West Hollywood

  • “

    We had several clients compliment the Instructors on their outfits and write down the URL discount code after class. The Instructors absolutely LOVED their clothing and were thrilled to post and promote the brand. Thank you so much. We loved working with the Vuori Team!

    Real Pilates, Tribeca

In 2018, Forbes Magazine dubbed Vuori next up in the lucrative athleisure wear game — and with good reason. Today, the company is worth a whopping $4 billion and supplies premium performance products worldwide to gym gurus, sweatpant CEOs, and everyone in between. Vuori attributes this growth to an Investment in Happiness. It is the driving force behind everything the brand does, from maintaining ethical manufacturing and sustainability standards to upholding commitments to customers, community, and comfort.

Always looking to grow, Vuori decided to get active and strengthen their audience, turning to Brandcrush to help with the heavy lifting. Using the platform, they developed a large-scale activation across 55 gyms, health clubs, spin, yoga, and pilates studios throughout America. With Brandcrush's Campaign Mode, building and managing this extensive campaign was as simple as 1, 2, 3.

  1. Establish objectives and connect with spaces that suit them.

Vuori had two primary goals from this activation: to build engagement in Chicago, Denver, Los Angeles and New York and to generate feedback on their apparel. With more than eight hundred US-based health, wellness and sport activation spaces listed on the Brandcrush marketplace, Vuori had plenty of options. They connected with 24 partners in New York, 14 in Los Angeles, 12 in Denver and 5 in Chicago in minutes.

  1. Collaborate on a campaign to benefit all.

Using Brandcrush, Vuori sent proposals, clarified requirements and agreed on terms with these partners. The brand delivered workout gear to participating spaces, providing trainers with apparel to wear and product discount codes to hand out to clients. The feedback was overwhelmingly positive — trainers commented on the comfortability and functionality of Vuori tops, shorts and leggings, and customers were delighted to receive a deal for future purchases.

  1. Sit back and wonder why you weren't using Brandcrush sooner.

Across the locations, Vuori reached more than 35,000 people for an average cost-per-reach of only $0.40. The brand made on-the-ground connections with an engaged audience of potential customers. Plus, by partnering with community organizations, Vuori gained legitimacy in multiple cities. And these businesses benefitted, too, by exciting patrons with discount codes and having employees kitted out in high-quality performance apparel. 

With the success of the activation, it looks like Brandcrush will be spotting Vuori for many sets to come.