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Hazel Squair

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How To, Brand, Marketing, strategy, business

Keep communicating and keep your business moving
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How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

Digital Screens & Community Notice Boards "Out of home" media in IGA, Foodland, Drakes, Richies, X-Press and more. Support local businesses and bring your brand into the heart of communities through...
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How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

How can brands do experiential marketing when events and mass activations are out? With major events being cancelled, schools and universities closed, and the global economy in flux, there is no...
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How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

It's nearly Easter, which means now is the time to get cracking on your consumer engagement campaign. Easter is one of the most heavily promoted holiday periods with brands big and small battling it...
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Experiential Marketing, Brand, Marketing, strategy, Creative

The opportunities for experiential marketing are endless, and 2019 saw more brands than ever creating personalised and sensational experiences. It’s safe to say that creativity in marketing is at an...
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How To, Experiential Marketing, Marketing, strategy, Creative

Handing out a free beverage, samples of a new snack, or a mini makeup tester is a no-brainer for FMCG brands looking to connect. But, what about the brands and businesses that don't have products to...
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Space, How To, Product sampling, Sampling, Experiential Marketing, position

The beauty of experiential marketing is that the options really are endless. For those willing to think outside the square, there are countless weird and wonderful ways that brands can get themselves...
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Sampling, Experiential Marketing, Consumer Touchpoints, Marketing

The smell of freshly baked bread, the sight of cuddly creatures, the taste of a delicious new delicacy... The power of senses is undeniable. And, understanding senses and how they can impact us is a...
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Sampling, Experiential Marketing, Brand, Marketing, strategy

Before launching any new marketing tactic or campaign, one critical question must be answered: How much are your customers really worth? Defining what you are (and aren't) willing to spend on...
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How To, Experiential Marketing, Brand, Marketing

We are living in a technological age, with 57 percent of the global population (that's more than 4 billion people) now online. North America and Northern Europe both lead the way, with internet...
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