Brandcrush Blog | Hazel Squair

Hazel Squair

Australia: It's Time to Get Back Out There

Reward consumers as they get back to what they love: going to the gym, collaborating with co-workers & eating out with family & friends. It's going to be an exciting spring and summer! To get your...

Product sampling, Sampling, Consumer Touchpoints, Brand, Marketing, owned media, sponsorships, brand activations, events, Highlight: D2C retail & food delivery

Activation Partner Highlight: Geezy

Reach 620,000+ monthly via food delivery service Geezy. Reach new consumers and gain exposure to target markets by inserting sample products or special offers in food delivery bags across New York...

How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy, brand activations

Seven Secrets to Sampling Success

Sampling seems simple, right? You give away free products, customers love it, your brand benefits…. What could be so hard in that? Yet, without a careful strategic approach, sampling activities can...

Product sampling, Sampling, Consumer Touchpoints, Brand, Marketing, owned media, sponsorships, brand activations, events

Activation Partner Highlight: ClubCorp

Reach 250,000+ daily via digital and physical activations. Welcome to ClubCorp: the USA’s largest owner and operator of private clubs with 200+ country clubs, city clubs, athletic clubs and stadium...

Sampling, Brand, Marketing, strategy, Creative

Focus on: On the Menu

When it comes to food and beverages, getting people to try something new can sometimes be a challenge. Consumers tend to know what they like, maintain firm brand loyalties, and are reluctant to take...

Product sampling, Consumer Touchpoints, Marketing, strategy

Beat rising customer acquisition costs with insert marketing

Finding and engaging target markets has become increasingly challenging. The digital market place has created an entire ecosystem of new marketing possibilities, but it has also become very noisy....

It may be a very long time before brands can engage in traditional experiential marketing through mass sampling in public spaces or events. As they look for new ways to connect with consumers in a...

How To, Experiential Marketing, News, Brand, Marketing, strategy, business