Brandcrush Blog | strategy (3)

How To, Brand, Marketing, strategy, business

How to engage with consumers during lockdown

As we progress further into the coronavirus pandemic, many brands may be struggling to know the right way to approach their customers.

How To, Brand, Marketing, strategy, business

Resources and support for your business

Keep communicating and keep your business moving

How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

Reach 5 million Australians across a network of local supermarkets!

Digital Screens & Community Notice Boards "Out of home" media in IGA, Foodland, Drakes, Richies, X-Press and more. Support local businesses and bring your brand into the heart of communities through...

How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

When the going gets tough, the tough get creative.

How can brands do experiential marketing when events and mass activations are out? With major events being cancelled, schools and universities closed, and the global economy in flux, there is no...

How To, Product sampling, Experiential Marketing, Brand, Marketing, strategy

Engaging with families this Easter

It's nearly Easter, which means now is the time to get cracking on your consumer engagement campaign. Easter is one of the most heavily promoted holiday periods with brands big and small battling it...

Experiential Marketing, Brand, Marketing, strategy, Creative

Best experiential marketing activations of 2019

The opportunities for experiential marketing are endless, and 2019 saw more brands than ever creating personalised and sensational experiences. It’s safe to say that creativity in marketing is at an...

How To, Experiential Marketing, Marketing, strategy, Creative

Experiential Marketing for Service-Based Businesses

Handing out a free beverage, samples of a new snack, or a mini makeup tester is a no-brainer for FMCG brands looking to connect. But, what about the brands and businesses that don't have products to...

Experiential Marketing, Brand, Marketing, strategy, Creative

Creativity is the Currency of the Future.

When many people think of creativity, professions such as artists, writers, photographers, musicians and designers often spring to mind. However in this day and age, creativity has progressed to...

Sampling, Experiential Marketing, Brand, Marketing, strategy

The true cost of engagement

Experiential marketing and customer engagement -2

Before launching any new marketing tactic or campaign, one critical question must be answered: How much are your customers really worth? Defining what you are (and aren't) willing to spend on...

How To, Activation Host, strategy

Secrets to a kick-ass activation report

After completing a brand activation, the next step is to submit your Activation Report. Not only is your Activation Report an essential step in getting paid, it can also have a longer term impact by...