Brandcrush Blog (4)

Space, How To, Product sampling, Sampling, Experiential Marketing, position

Choosing your perfect space position

Marketing Activation Experiential Spaces

The beauty of experiential marketing is that the options really are endless. For those willing to think outside the square, there are countless weird and wonderful ways that brands can get themselves...

Sampling, Experiential Marketing, Consumer Touchpoints, Marketing

Sensational sensory marketing

The smell of freshly baked bread, the sight of cuddly creatures, the taste of a delicious new delicacy... The power of senses is undeniable. And, understanding senses and how they can impact us is a...

Experiential Marketing, Brand, Marketing, strategy, Creative

Creativity is the Currency of the Future.

When many people think of creativity, professions such as artists, writers, photographers, musicians and designers often spring to mind. However in this day and age, creativity has progressed to...

Sampling, Experiential Marketing, Brand, Marketing, strategy

The true cost of engagement

Experiential marketing and customer engagement -2

Before launching any new marketing tactic or campaign, one critical question must be answered: How much are your customers really worth? Defining what you are (and aren't) willing to spend on...

How To, Product sampling, Activation Host, Experiential Marketing, Marketing

How to: take amazing Instagram-worthy pics of a brand activation

So, you’re midway through hosting your first brand activation and everything is going great. The product samples arrived in time, your staff have been briefed in on what's happening, and your...

How To, Experiential Marketing, Brand, Marketing

Understanding the paradox: Experiential marketing in a digital age.

Experiential marketing in a digital age_feature image

We are living in a technological age, with 57 percent of the global population (that's more than 4 billion people) now online. North America and Northern Europe both lead the way, with internet...

How To, Activation Host, strategy

Secrets to a kick-ass activation report

After completing a brand activation, the next step is to submit your Activation Report. Not only is your Activation Report an essential step in getting paid, it can also have a longer term impact by...

Product sampling, Experiential Marketing, Marketing

It's not a sample, it's a gift. Distribution context is everything!

Imagine this. You pick up your regular latte' at your regular coffee shop, lovingly made by your fav barista. He pops a little something special on top, a new packaged chocolate perhaps, a new...

Sampling, Experiential Marketing, Brand, Marketing

Hyper targeted events with triple the engagement

Connect with a new consumer at hyper-targeted events Experiential marketing has solidified itself as a key player in the marketing mix, as more people crave tangible brand experiences. Event...

Sampling, Experiential Marketing, Case Studies, Brand, Marketing

Case Study: Bondi Sands reach beachside consumers via iconic local businesses

This summer, global brand Bondi Sands expanded their exciting new range of sun-care products. With the peak season underway, they needed a channel to get product onto people’s skin in the perfect...