Brandcrush Blog (5)

Deep dive into: Hyper-targeting

Let’s deep dive into the marketing industry’s latest buzzword: hyper-targeting. What is it, what are the advantages, and how can you apply it to your marketing mix?

How To, Activation Host

Your call: Accepting or declining an activation request

So… you’ve set up your first space profile on Brandcrush, and have just received your first booking request. Now, you have 48hrs to decide whether to accept or decline the Brand's activation request.

How To, Experiential Marketing, Brand, Marketing, Millennials

Experiential for Millennials

Extremely tech savvy, socially liberal views, and a keen interest in smashed avocados is what typically defines the modern Millennial. A phrase referring to the chunk of the population born between...

Product sampling, Case Studies

Case Study: Snacking brand Picky Picky Peanuts drives product trial the intimate way

Are you a brand looking to trial a new product line with hyper-targeted consumers? So were Picky Picky Peanuts. Learn how this clever brand used Brandcrush to get more than 22,000 product samples...

Activation Host, Case Studies

Hyper local marketing through business to business referrals

What's the best way to meet new customers in your local community? Through other local businesses that reach these customers. Simple right? But often overlooked.

How To, Product sampling, Sampling, Activation Host

VERIFIED Physical Reach with Brandcrush Activation Hosts?

It’s new. We get it, new things can be scary. But Brandcrush isn’t. Because we built in smart little tools and processes to give you the power to book activation spaces with confidence.

Space, Insider

Top Activation Spaces on Brandcrush

Need some activation inspo? Want to explore the spaces your product could fit? Dive in to the most popular activation spaces in each category on Brandcrush.

Space, Brand

Which Space Position is best for my brand?

Young handsome barber making haircut of attractive bearded man in barbershop

You've pinpointed the types of spaces you want to target for your brand’s activation, but in order to make sure the product hits the consumers hands at an optimal time you need to get specific and...

Space, Product sampling, Brand

Activation spaces to nail your back to school campaign

Back to school is top of mind for brand managers right now, who are madly boosting their campaigns as it approaches. It’s a constant challenge to find new and effective ways to reach Mums and get...

Product sampling, Sampling, Activation Host, Experiential Marketing

Community driven brand activations explained

Brandcrush End to End Experiential Platform for Marketers

According to Australia Post, 68% of consumers are more likely to buy a product after trying it. So if product trial has the greatest influence on purchase behaviour, why is there still no easy way to...